The YouTube Rebuild. 90 days, founder-led, one operation.
Channel-wide totals for Style at a Certain Age, shown as context. CFM has run production, packaging, and YouTube operations inside the channel since 2019.
“The problem is rarely just the edit. It’s what happens around it. The YouTube Rebuild is how I bring those pieces together.”
Christian Francis · Founder
One defined scope: diagnose the channel, rebuild how it’s made, and implement the new direction across a 10-12 video slate. What those releases teach becomes the next quarter’s roadmap.
On SAACA, Beth talking straight to camera held more viewers than the produced, b-roll-led openings we assumed were stronger. The audit caught it, and the opening was rebuilt around what people actually stayed for.
The viewer’s problem, Beth’s point of view, and the title-and-thumbnail territory are settled before production starts, so the video is built to deliver that promise.
Opening retention on SAACA, over the ninety days. The first minute was rebuilt around what the audit showed: faster payoff, less setup, more direct delivery.
04
Peak 48-hour CTR: 14.7%Every SAACA thumbnail reads as hers before you’ve read a word, and no two sell the same image. First-48-hour click-through moved from 4% to 9-14% once the system replaced one-off thumbnails.
That’s how long SAACA’s cadence change took to show up in views, retention, and subscribers. The numbers get read, argued with, and turned into the brief for whatever gets made next.
06
Published video · Style at a Certain AgeThe packaging that earned the click sets the direction for the video after it.
Style at a Certain Age partnership since 2019 · plus selected motion design
Strategy, packaging, production, and performance are not separate ways to hire Christian Francis Media. They are parts of the Rebuild. Open each phase to see what's inside.
Fit Scope Rebuild Review · Scope and investment confirmed before work begins.
Start a RebuildThe Rebuild is the primary engagement. For established teams whose strategy and packaging are already handled, editing support and ongoing operation are available.
High-level post-production for teams with their own strategy, packaging, and publishing systems.
Does not include strategy, titles, thumbnails, publishing, or analytics. Those can be added through a broader engagement.
Inquire about editingOne fixed scope that runs from diagnosis to published videos and ends with the roadmap for the quarter after.
Flagship partnership: Style at a Certain Age · since 2019
Start a YouTube RebuildKeeps the system running once it’s built: planning, producing, and improving the channel in 90-day cycles.
Generally offered after the Rebuild.
Inquire about operationI’m Christian Francis, founder of Christian Francis Media. My background is in the work itself: editing, color, sound, motion graphics, packaging, publishing, and channel strategy.
I keep the roster intentionally small so I can stay involved from the first strategic decision through the published video and what happens after it.
“Working with Christian has been one of the best decisions I’ve made for my YouTube channel. His communication is clear, he thinks strategically, and I always know where a project stands.
Christian brings far more to the table than editing. He helps me improve what I capture on camera, from my filming setup to B-roll. He brings creative ideas and graphics that make each video stronger. And he thinks about the bigger picture: how titles, thumbnails, and positioning can help the channel grow and generate income.
He’s fast, creative, and consistently goes above and beyond. He’s also incredibly kind. I’d recommend Christian to any creator or business that’s serious about growing on YouTube.”
hello@christianfrancis.media Atlanta, Georgia