A WORKING THEORY.
YouTube, diagnosed. Evidence-led analysis of packaging, retention, distribution, and the systems behind channel growth, drawn from real client work.
CURRENT THEORIES.
Case Study
Sep 2026
YouTube Strategy Case Study: 95,651 Views and 706 Subscribers for Beth Djalali
A close look at the first 24 hours and week-one results of Beth Djalali’s Walmart fashion video, and what they reveal about packaging, viewer retention, and sustained discovery.
Packaging
Aug 2026
High YouTube CTR, Low Views: What's Actually Happening?
A strong CTR with weak views used to annoy the hell out of me. Because on paper, it makes no sense.
Retention
Aug 2026What Your First 30 Seconds of YouTube Retention Actually Mean
The first 30 seconds matter. But the number YouTube gives you at 0:30 is not the diagnosis.