Christian Francis Media

A WORKING THEORY.

YouTube, diagnosed. Evidence-led analysis of packaging, retention, distribution, and the systems behind channel growth — drawn from The YouTube Rebuild and the client work behind it.

The analysis

Packaging

Why Your YouTube CTR Drops After the First 24 Hours

The launch-day click-through decline that looks like failure is usually the audience getting bigger.

Aug 2026

High YouTube CTR, Low Views: What's Actually Happening?

A strong CTR with weak views used to annoy the hell out of me. Because on paper, it makes no sense.

Aug 2026

Retention

What Your First 30 Seconds of YouTube Retention Actually Mean

The first 30 seconds matter. But the number YouTube gives you at 0:30 is not the diagnosis.

Aug 2026