A category roundup anchored on a single hero shot — packaged to promise “expensive” without looking generic, with end screens routing viewers into the matching accessories video to build session time.
← Selected work
Style at a Certain Age
18:39
10 Spring Shoes That Make Any Outfit Look Expensive
18:3915KViews
18:39Runtime
Challenge
A category roundup where the thumbnail has to promise 'expensive' without looking generic.
Strategy
Anchor the thumbnail on one hero shoe and let the title carry the value promise.
Execution
Consistent product framing, quick A/B-minded title variants, and end screens routing to the matching accessories video.